When Tanya and I met to discuss her rebrand, she was looking for something classic and timeless that conveyed nature. I’ll always remember Tanya describing her business saying “I love capturing love”. In her rebrand, I wanted to get that message across to her future brides. There is a touch of whimsy & personality in the handwritten style script mixed with a rawness that symbolizes the unfiltered love she captures. It is all finished off by a grounded and simple base. Her submark features the same rawness and whimsy with a touch of color in a unique way with the watercolor element. It is lovely blend of classic and modern that helps portray the intimacy Tanya was looking for. The color palette for Tanya Craft Photography is a blend of subtle cool tones that match the shooting style Tanya focuses on. As a lover of nature, she gravitates towards couples that shine in the beauty of the world around them. Her color palette lets the natural elements and the couples love sparkle through.
Client Tanya Craft Photography
Category Branding, Business Cards, Logo
Tags Photography
Date 2 August 2017